REDIA Program

Foreign firms, that rely on high tech level products, quality, design or a presitigious brand (differentiated products), have more favorable options to sell their products in the Chinese market. They come with the possibility of engaging 400M potential consumers with high purchasing power that have been adapting their consumption habits to occidental manners.

Despite that, the country and their culture lack of knowledge, the language difficulties and the mistrust caused by a region that’s never been a natural market to Spanish traders, make that even though the big effort provided by the Spanish Administration to boost activity towards the Asian giant, China is still a big challenge.

With that, the Chinese market penetration it’s not easy at all, and requires a big resources investment, effort and dedication that not all organizations can afford.

In Binomio China Consulting , we offer:

• Previous analysis of the market.
• Access evaluation. (Indirect distribution with direct pursuit of distributors, agents or partners)
• Specific strategy to start an own commercial organization.
• Strategic sales and market penetration scheme.
• Logistics, collection management, representation and event assistance.

Same approach is performed in Vietnam.